We feel burnout when we’re not in alignment. When the life you want and the life you’re living aren’t one and the same, you need to develop a game plan to change that.
If you thought that you didn’t need a business plan just because you’re a service provider, you’re SO wrong. If you want to succeed and repeat that success, you need to think sustainably. Sustainability doesn’t come from complacency, it comes from structure and a system for growth.
Your business plan should include this information:
Description of the Problem
What is the issue people come to you to solve? What qualifications, proof, or data do you have that you can solve that problem? Think about this and write it out as thoroughly as you can.
This is the solution to the issue people come to you to solve. Outline every detail of your service(s) and how it creates this problem-solution relationship.
How You Make Money
How will you bring in $$? What’s the cost of your tools and materials? What is your pricing for others? Outline all of this and think about it thoroughly.
Your Target Market
Who exactly benefits from your services? What’s their journey to working with you? How much money do you earn from each of them during the time they work with you?
How You’re Different
Like any business, you have competitors. But what sets you apart from them? This is your competitive advantage and it’s what creates loyalty from your customers and clients.
It’s ok if you’re your own team at this point. Whether it’s you or multiple people, write down every task & all roles or hats that you or your team have to wear to make your business function. If you plan to outsource anything, write that down that too and any costs involved.
Key Financial Metrics
You need a budget. And in case you missed what I just said, I’ll say it again: You. Need. A. Budget. Create budgets for any marketing, software, outsourcing, or materials. This is your Financial Summary. It should also include your forecast for potential sales from clients and any funding or extra money you’ll need to move forward with your business.
If you’re feeling overwhelmed by this list, it might be helpful to start by writing out a draft or a summary of each section and expanding on them at a different time. If you need to do one section a day, that’s ok as long as you get it done. This is a non-negotiable for your business, and having it will help you become clear and laser-focused to turn your dreams into reality.
Now go get that money!! You got this.